If for brands the metaverse is seen as an enhancer of their
respective reach among different target audiences, for events and congresses even more advantages are pointed out.
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The impact the metaverse will have on events
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A recent example is a new platform launched in November 2021 that offers a variety of pre-built or fully customised 3D environments that can include meeting and conference rooms, simulators, auditoriums and more. Participants customise their own avatars and can run, jump, wave, dance and more.
Virtual visits to meeting venues and spaces, digital meetings that appear face to face, and immersive presentations.
Metaverse can solve one of the main problems that digital and hybrid events have not been able to overcome: networking, or rather, the connection between participants.
There is a certain magic inherent to face-to-face events that is difficult to replicate online, but which some experts believe can be resolved by the metavers. Once fully realised, the metaverse can offer a highly interactive experience.
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With Event Point International we show our readers the best of what is made around the world in the meetings industry sector, which includes corporate events, conferences, exhibitions and incentives, among others.
On this website we will share trends, technologies, reflections, different event formats, international destinations, new communication languages, relevant information to those working in this area.
Furthermore, we promise to show you – probably like you never thought possible – countries and territories that are culturally and historically connected to the Portuguese language: Portugal, Brazil, Angola, Mozambique, Cape Verde, Sao Tome and Principe, Guinea-Bissau, East Timor and Macau. Although they represent very different realities, they share a core based on a common history and a business potential of remarkable experience exchange. Moreover, this large territory extends across Europe, America, Africa and Asia.
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